The first stage of this new precinct is New York inspired warehouse studios. Modelled after the raw yet urban offices of the famous ‘Meatpacking’ District in Manhattan, the studios come complete with polished concrete floors, light infused spaces, high ceilings and elevated view of the Docklands.

Spread over 4 levels, Industry Business Hub is the perfect mix of both function and stylish form, reflecting the visual and material grit of old South Melbourne, whilst providing a contemporary home for a new industry.

The large windows and open approach to the internal planning provides uninterrupted views and an abundance of natural light.                                     

The interior design strongly reflects the clients brand and place in the market as progressive developers with a keen interest in  evironmental issues. 
Timber floors, ply ceilings and the ‘cargo box’ meeting room are strong features that reinforce a natural and modern feel. 
The relaxed vibe, open work areas and shared spaces provide a great workplace to met, work and enjoy.

The brief was to create a relaxed corporate environment, achieved through a mix of stylish, comfortable break-out areas versus the more formal reception and meeting room spaces.

The open plan layout is designed to suit the ever-changing needs of an office environment. The flexible layout will significantly reduce future churn costs and work towards a continued environmentally sustainable work place.

The space planning provides equitable access to natural light for all staff, and the successful space efficacies have afforded a trafficable corridor around the perimeter.

The office layout reflects a corporate office culture that encourages staff interaction. We appreciate that not all productive work is carried out in meeting rooms and workstations.

See it now on indesignlive.com

The development is 6 storeys high, with 4 levels of office space of 4000sqm and 3 basement levels for car parking, providing 121 carparks.  A penthouse apartment finishes the top floor of the building.

The key drawcard tenant of this development is the renowned Dutton showroom, which showcases exotic European and Prestige cars from around the world.  The reputed Café Veloce is an extension of the showroom, providing a quality cafe experience.

Inspired by 1970’s Ferrari design and iconic Italian car design firm Pininfarina, the façade of the building boasts a strong, audacious collection of forms dramatically suspended in the streetscape.

This distinctive puzzle of concrete fragments reflects the exciting cosmopolitan character of South Yarra.