Making magic: designing for the experience economy

By Narelle Cuthbert – Head of Interior Design, Plus Architecture


Published in Artichoke, Australia’s Interior and Design Magazine.
Held in Melbourne, Artichoke Night School session twenty-one looked at designing for the experience economy
More than two-thirds of Australians believe that their money is better spent on experiences than products. As the experience economy rapidly grows, where does design fit in and how can designers create successful experience-based environments for consumers and brands? These questions and more were explored at the recent Artichoke Night School in Melbourne as speakers Luke Wallis, Amanda Henderson and Rodney Eggleston shared their views and client experiences.

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