July 2007

1/7/07 ‘Life in the Clouds’, The Sunday Age, Living by Design

1.07.2007
‘Perceptions of what living in an apartment means – for the lifestyle and the status – have been turned on their head in recent years.Social changes and lifestyle pressures have seen a boom in the development of new-styled apartments in our capitol cities.

And along with the growth has come the need to create affordable housing – capturing the first-home budgets of singles and young couples in inner-city Melbourne, for example, with developments such as the Era apartments in Richmond’s Cremorne enclave, designed by Plus Architecture.

“It’s now more like having houses in the sky, rather than living in traditional apartments,” Briggs says. “Many of Era’s buyers are young single professionals who want to buy a first property but intended to rent out the second bedroom,” Briggs says.

“And no one wants to play second-fiddle anymore, so the bedrooms need to be equal in attractiveness, rather than a large master with a second bedroom.”‘

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